UNITED STATES FLU SEASON 2019-2020 UPDATE Q & A : Healthcare, Digital Marketing and Market Access Strategy - John G. Baresky
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UNITED STATES FLU SEASON 2019-2020 UPDATE Q & A

by John G. Baresky on 12/28/19

Initially published 1/06/20, updated 2/23/20

The 2019-2020 Flu season is well underway across the United States

The Centers for Disease Control ( CDC ) plus other government healthcare agencies and medical professionals are closely monitoring what is shaping up to be a formidable Flu season. 

Who is most at risk for Flu?

Individuals spanning infant to elderly are susceptible to the Flu virus. Expectant mothers, seniors and persons with chronic conditions such as asthma, an airway abnormality or other respiratory issues, diabetes, hypertension, heart disease, neurological or neurodevelopmental disease, kidney, liver or blood disease could be more vulnerable to Flu and severe Flu symptoms.  

Who are some of the leading healthcare companies developing and marketing vaccine products to help protect against the Flu?

The largest Flu vaccine manufacturers include:

  • AstraZeneca ( NYSE: AZN ) 
  • GlaxoSmithKline ( NYSE: GSK )
  • Sanofi ( NASDAQ: SNY )
  • Seqirus / CSL ( ASX: CSL )

Most Flu vaccine formulations are administered via a single injection although an inhaled nasal mist Flu vaccine is available ( FluMist Quadrivalent manufactured by AstraZeneca ). Healthcare professionals determine and prescribe which Flu immunization option, injection or inhaled formulation, is most appropriate for each patient.  

What products are available to treat the Flu for those diagnosed with it?

Depending on the consumer or patient there is an array of over-the-counter medications available which treat Flu symptoms that do not require a prescription.

There are several companies manufacturing Flu antiviral drugs which can be administered to patients with confirmed Flu diagnosis that require a prescription including:

  • Rapivab ( peramivir; injection ) - manufactured by CSL 
  • Relenza ( zanamivir; dry powder for inhalation ) -  manufactured by GSK  
  • Tamiflu ( oseltamivir phosphate; oral ) - manufactured by Roche but also available as as a generic 
  • Xofluza (baloxavir marboxil; oral) - manufactured by Genentech / Roche ( OTCMKTS: RHHBY ) 

How is the Flu season unfolding so far?

  • The predominant Flu virus strain varies by region
  • Age groups are another variable in profiling specific Flu virus strains
  • Nationwide, influenza B/Victoria virus has been the most frequently reported Flu strain thus far; the second most frequently occurring is A(H1N1)
  • Influenza B/Victoria viruses are most commonly reported in children age 0-4 years ( 46% of reported viruses) and persons age 5-24 years ( 57% of reported viruses)
  • A(H1N1) pdm09 viruses are most commonly identified in persons age 25-64 years (41% of reported viruses)
  • For adults 65 years of age and older almost equal proportions of influenza A(H1N1) pdm09 ( 38% ) and A(H3N2) viruses ( 37% ) have been reported
  • Current hospitalization rate has been 6.6 cases per 100,000 ( similar to previous Flu season trends at this calendar interval but on the increase )
  • Overall the CDC estimates there have been 4.6 million Flu cases  so far this year resulting in about 39,000 hospitalizations and over 2,100 fatalities

What are some ways I can protect myself and others from the Flu?

  • It is not too late to get the Flu shot ( or FluMist if appropriate ); there are ample supplies presently available
  • Take precautions to avoid contracting and spreading Flu virus:
    • Avoid persons who are sick
    • Avoid directly touching eyes, nose, mouth; cover nose and mouth with a tissue when coughing or sneezing; properly dispose of the tissue quickly
    • Wash hands with soap and water frequently and clean / disinfect surfaces where hand contact is frequent ( desks, counters, table tops, cell phones, keyboards, tablets, door handles, remote controls, appliance handles, etc. )
    • If diagnosed with the Flu and prescribed Flu antivirus medication, patients should be certain to complete the entire course of therapy and limit close contact with others
What is the economic impact of the Flu season in the U.S.?

CDC sources estimate Flu annually burdens the U.S. with just over $10.4 billion in expenses for hospitalizations and outpatient visits for grownups.

How long does Flu season last?

In the United States, the Flu season typically begins in October. Over the last 3 decades, it has peaked at various times and depending on the trajectory of regional outbreaks, it can steeply ramp up in October or steadily climb through February. Following February Flu season usually tapers out by April with some cases still being reported in May.


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