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Healthcare technology trends
Healthcare Medical Pharmaceutical Directory.com
HEALTHCARE DATA FIRMS
Market Trends...
  • Established healthcare data and healthcare software companies grow lines by acquiring other specialized firms 
  • "Big Data" always prevalent in healthcare; insurers, pharma, clinical researchers, supply chains have been compiling and cultivating enormous data sets for years to base pricing, trend analysis, marketing strategy on
  • Healthcare IT / IoT / IoHT driving demand for more sophisticated analytics to develop more advanced applications


Healthcare Data and Technology Overview

Healthcare data and technology have literally engulfed each other. Healthcare is incredibly data driven and healthcare providers, researchers and payers demand more performance from digital assets. This is just a sample list of specialized healthcare apps, data management and software categories: 



  • Artificial Intelligence ( AI )
  • Benefits Selection
  • Billing
  • Case Management
  • Clinical Trials
  • CRM
  • EHR / EMR
  • Formulary Management
  • HEOR 
  • Imaging
  • Internet of Things (IoT) / Internet of Health Things (IoHT)
  • Inventory Management
  • Logistics
  • Medical / Pharmacy Claims Processing
  • Medication Management
  • Outcomes Evaluation /Population Health Analytics
  • Patient Care Quality Levels
  • Procedure / Product / Service P&L Modeling
  • Risk Management
  • Robotic Process Automation ( RPA )
  • Scheduling / Timekeeping
  • Social Media Monitoring / Listening 

​The digital health marketplace continues to grow. More firms are entering the space and various consulting firms are developing and marketing their own proprietary software and data analytics services. Advanced reporting and analytic tools are being used for ever larger amounts of data and complex queries. In addition to healthcare clinical and financial informatics; imaging, simulation, Internet of Things (IoT) / Internet of Health Things (IoHT) and other applications are growing in sophistication.

In healthcare, IoT / IoHT is an integration of medical equipment, IT hardware and the digital space forming a productive network of connectivity in the healthcare sector. It is found in multiple settings including point-of-care, administration, pharmacy, supply chain and other medically-focused environments. IoT / IOHT converts data into actionable information, reporting and analytical formats while connecting medical devices, tracking systems, clinicians, patients and other stakeholders. There is a large scale movement in the industry to integrate this high degree of functionality as it has proven to improve quality of care, consumer / patient satisfaction, operational efficiencies and overall outcomes. While investment in this technology creates a spike in expenses, its long term use provides high clinical / economic performance which can reduce costs.  

As the various stakeholders within the healthcare provider organization spectrum continue to consolidate through acquisitions and mergers, their business models expand; data integration and management is an ongoing challenge. EHR / EMR patient data platforms, patient billing, accounting, materials management and supply chain and other departments have to accounted for to reduce costs, streamline data workflows and increase data accuracy.

Pharmaceutical and Medical Device Manufacturer Perspective

Pharma / device manufacturers, clinicians, healthcare administrators, researchers, benefit consultants, managed care professionals and others are seeking robust and easy to use programs providing wide utility and deep analytics. There is a wide array of applications available for them to choose from and many of them are highly specialized. Users are challenged about which ones are best for their particular use and need to account for them in budget, IT management, utility and longevity considerations.

Besides executing deep analytics, the usability, reporting and sharing aspects of the results are increasingly important; more queries are easily initiated via dashboards whenever possible. Reporting and data summary attributes are important features. As results are often exchanged between multiple stakeholders in and outside of an organization; the data must be well organized, maintained in familiar format and easily explained, clearly exhibited in discussions. The data generated is expected to be based on proven models through consistent analytical methods/business rules. 

For radiology, ultrasound, MRI, x-ray, imaging and simulations, visual representations are richer than ever; showing depth, variation and detail and supported with statistical reporting that can be shared between clinicians and compiled / analyzed for better insights and ongoing research. At point-of-care, scale and definition are paramount to arrive at quick and accurate diagnosis and patient monitoring. It supports the needs of clinicians who are practicing advanced medicine for complex patient care issues.

Healthcare Data and Software Perspective

Amazon and Apple have each entered the healthcare sector  with organic and acquired products and services. Amazon has entered into an advanced healthcare data analytics collaboration with University of Pittsburgh, University of Pittsburgh Medical Center and Carnegie Mellon ( the two universities and the hospital are already aligned as the "Pittsburgh Health Data Alliance" or "PHDA". Apple recently hired two cardiologists to step up the capabilities of its consumer products. All of these companies originated well outside of the healthcare industry and now deploying their data savvy intellect and deep digital resources full force into healthcare. As non-traditional technology organizations, they bring a new dimension of clinical and commercial potential and competition into the sector --with much more sure to follow.

Several years ago, IBM and IMS Health (now known as "Iqvia" ) were on a similar path with acquisition and partnership binges in the healthcare sector involving EHR platforms, telemedicine and other applications.  IBM and IMS Health have been expanding their offerings through organic product development and acquisitions. Through a portfolio approach, they are becoming "one stop shop" healthcare data resources for multiple entities in the industry. This enables them to deepen their expertise within healthcare and fortify their relationships a wider array of customer segments; this is how it unfolded:

  • In early May, '16 IMS Health extended an offer to acquire Quintiles for $9.2 billion. The new $23 billion combined entity will be comprised of 50,000 employees with exceptional healthcare data capabilities in commercial and clinical applications.
  • IBM bought Merge Healthcare in 2015 to fortify its Watson healthcare platform capabilities. While IBM paid about $1 billion for Merge, they continue to purchase or partner with other technology companies to deepen their capabilities in multiple healthcare segments.
  • In early May, '16 IMS Health extended an offer to acquire Quintiles for $9.2 billion. The new $23 billion combined entity will be comprised of 50,000 employees with exceptional healthcare data capabilities in commercial and clinical applications.
  • IBM bought Merge Healthcare in 2015 to fortify its Watson healthcare platform capabilities. While IBM paid about $1 billion for Merge, they continue to purchase or partner with other technology companies to deepen their capabilities in multiple healthcare segments.

IT and Data Security, Patient Information Privacy​

Cybersecurity and protection of healthcare information systems from theft of or damage to hardware, software or electronic data, as well as from the disruption or misdirection of services they provide, is a paramount concern. More than ever, based on increased dependency on data, Internet access / use, wireless networks, smartphones or wireless medical devices, security is an issue in healthcare. The advent of hackers using ransomware to cripple or hijack data access unless payment is made further complicates issues.  

Owing to its complexity in terms of patient care impact, privacy, finances, criminality, technology and politics, cybersecurity is a growing juggernaut of concern as well as technical and monetary investment throughout the healthcare sector. Organizations such as the Department of Homeland Security, Cybersecurity and Infrastructure Security Agency ( CISA ) and  National Institute of Standards and Technology ( NIST ) are leading the charge in healthcare, education, government as well as the commercial business communities to advance information technology security nationwide.

... This is a list of Healthcare Data Firms and Healthcare Software Companies; scroll down for presentations and healthcare data market trends ...
... Healthcare data and analytics is a complex industry sector; it covers two broad commercial entities: clinical and IT. There is a variety of approaches to build brand awareness, differentiation, customer engagement and marketing / sales. These published articles and presentations provide further insights to healthcare data, strategies and tactics ...
healthcare software, clinical software, medical software
...A healthcare marketing resource for pharmaceutical, medical device, technology, patient care, programs and services spanning strategy, digital marketing, trends and managed care / market access: a global community of users from 50+ nations...


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... Read how Amazon is collaborating with University of Pittsburgh, University of Pittsburgh Medical Center ( UPMC ) and Carnegie Mellon University in a series of complex healthcare big data analytics initiatives ...
... Learn how the largest commercial payer in the United States, UnitedHealth Group, is embracing telehealth / telemedicine with its latest acquisition ...