GOOGLE LAUNCHES COVID-19 COMMUNITY MOBILITY REPORTS : Healthcare, Digital Marketing and Market Access Strategy - John G. Baresky
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by John G. Baresky on 04/06/20

Alphabet/Google introduces a new resource to generate further insights about COVID-19 

Google has developed an intriguing tool for consumers, healthcare professionals, researchers, government and other stakeholders to benefit from. Called the COVID-19 Community Mobility Report, it features data compiled by sourcing location information collected from Android mobile phone users around the world. 

The purpose of it is to correlate the concentration of people in different areas in relation to COVID-19 and lockdown regulations or shelter in place guidelines. It is a handy accessory to other COVID-19 mapping and tracking data resources such as the one from Johns Hopkins University Coronavirus Resource Center or the World Health Organization's Coronavirus COVID-19 Situation Dashboard.

Large scale worldwide data collection and insights

Mobile data from 131 nations is covered in the reports. Data from China and Iran is not featured as that information is blocked in those nations. 

Google has clearly communicated privacy is paramount

Google has made it a point to communicate the focus of the report is centered only on geographic location data. Personal identity and other data from users is not shared in any way within the reports. Plus, only data from Android users who have activated the Location History setting on their phones can be featured in the data profiles.

COVID-19 Mobility Reports provide insights into locations of special interest

The data featured in the reports is at least 48 hours old. Of particular interest are the business and consumer centers, transit hubs and other locations frequented by people and at what times. These may include inner city business districts, office campuses, shopping centers, hospitals, pharmacies, parks and other recreation areas. 

This helps to provide insights as to the compliance of populations in lockdown or shelter in place nations, regions, states, cities and suburbs. It also helps to keenly illustrate concentrations of people and the correlation to a rise or fall in COVID-19 cases depending upon when the virus first presented itself in patient cases.

Google's plans for COVID-19 Community Mobility Reports

Based on feedback from multiple stakeholders, Google may add or revise certain data currently featured. This is something new from Google and there are numerous ways it can be applied now and moving forward to better understand how COVID-19 spreads and how quickly it peaks and drops. 

It is also valuable to know about the effect social distancing has on reducing the ability of the virus to propagate. In the future, these types of data sets can be aptly generated when new pandemics and other large scale medical emergencies erupt.

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