WHO GIVES CORONAVIRUS 2019-nCoV A NAME: COVID-19 : Healthcare, Digital Marketing and Market Access Strategy - John G. Baresky
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WHO GIVES CORONAVIRUS 2019-nCoV A NAME: COVID-19

by John G. Baresky on 02/11/20

Published on 2/11/20, updated 2/23/20

A well-known disease gets a meaningful name

The World Health Organization has established a formal name for Coronaviridae - Coronavirus 2019-nCoV which is easy to communicate and encapsulates some of its key elements.

COVID-19 is the new name and the succinct but descriptive abbreviation is no doubt appreciated by medical professionals, healthcare IT and EHR / EMR companies, payers, government officials, patients and consumers. 

COVID-19 stands for:
  • CO: Coronavirus
  • VI: Virus
  • D: Disease
  • 19: Viral pathogen's year of being found 
COVID-19 continues to earn its PHEIC status by its ability to spread and generate serious illness:
  • Over 1,000 COVID-19 patients have become fatalities
  • More than 43,000 COVID-19 patients have been diagnosed with the viral pathogen's illness
  • The early discoverer of COVID-19, Dr. Li Wenliang, has died as a result of contracting the disease 


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