Healthcare Medical Pharmaceutical Directory.com
Group Purchasing Organizations - GPOs 
Market Trends:
  • Clients seeking more value; competing with trade partners and health system-based buying groups
  • Operating under greater Federal government scutiny for pricing, rebates, other business practices
  • Change in marketing strategy required due to threat posed by Amazon as it ramps up its healthcare initiatives


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There are over 300 group purchasing organizations engaging the healthcare industry, listed here are the market leaders. GPOs are competitively challenged by the increasing strength and IT sophistication of distributors and wholesalers who have formed their own GPOs and specialized purchasing programs designed to reinforce customer loyalty and contract compliance.  New business models (accountable care organizations) and large health systems have formed buying groups; increased consumerism cultivated by changes in healthcare delivery (retail pharmacy-based care clinics) and insurance exchanges are also impacting their marketplace position.  Digital commercial platforms / e-commerce business models lend themselves readily to comparison shopping, transparent pricing, re-ordering and other attributes which can support or compete with the conventional GPO business model.

The GPO sector is undergoing significant changes. Consolidation is reducing broad-based competition between them. Regionalized/specialized GPOs have been developed focusing on specific sectors of care and the products required within them.  Wholesalers and distributors, armed with increasingly sophisticated contract and inventory management software/IT systems, have recognized these niche opportunities as well and are engaging them directly as well as via GPO contract arrangements.  

Moving forward in 2018 and beyond, Amazon is a paramount concern across multiple healthcare industry sectors.  Their e-commerce, digital marketing, customer engagement and supply chain attributes are proven assets.  Amazon already carries a substantial variety of conventional consumer healthcare products and has quietly built up a significantly large portfolio of medical practice products.  Given their track record of successfully entering "set in their ways" well-established market sectors and re-writing the rules of engagement, GPOs, healthcare distributors / wholesalers / suppliers and other purchasing / supply chain entities are understandably concerned at the potential impact Amazon may have as a competitor. As their healthcare strategy unfolds, Amazon has deep potential to disrupt and reset how healthcare provider organizations have traditionally contracted and procured product from supply chain and manufacturer organizations.
... As Amazon expands into healthcare, GPOs and their trade business partners may be at risk; read the articles below about Amazon's healthcare marketing initiatives ...
... This is a list of leading Healthcare Group Purchasing Organizations (GPOs); scroll down for healthcare GPO market trends ...
... Group Purchasing Organizations are intertwined through a variety of healthcare entities. For pharmaceutical manufacturers, medical device companies and others, GPOs are part of the access formula to do business with hospitals, health systems, surgery centers, dialysis centers, long term care, assisted living, home infusion. Please see the presentation below for market access strategies with GPOs and other industry sectors ...
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