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17 industry sectors plus healthcare, digital 
                        and managed care marketing strategy insights
A resource for healthcare marketing, digital marketing strategy and market access
A healthcare industry business resource centering on marketing strategy for:

  • Biotech, brand and generic pharmaceutical manufacturers
  • Healthcare provider organizations, patient care and service firms
  • Healthcare software and technology companies 
  • Medical device and equipment manufacturers

Pivotal elements span:

  • Brand and product management, product launch strategy
  • Digital marketing, SEO, content development, content marketing strategy
  • Sales enablement and market access strategy
  • Clinical, commercial, payer and managed care trends 

"Healthcare's objective perspective since 2004"

                                                                John G. Baresky
Brand, product and market access strategy in the healthcare industry
A resource for healthcare marketing, digital marketing strategy and market access
... Click images to read their stories and below visit 17 healthcare industry profiles, our most recent articles, the marketing resource center, healthcare business blog and other units ...
...A healthcare marketing resource for pharmaceutical, medical device, technology, patient care, programs and services spanning strategy, digital marketing, trends and managed care / market access: a global community of users from 50+ nations...


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